Tuesday, March 29, 2011
Huntington Beach Express Service
Monday, March 28, 2011
Love Lists...they inform, they remind and they allow us to brag. Two of our favorites made MSN's Top 10 list!
Sports Cars: Best Bang for the Buck
Mazda MAZDASPEED3 (First Picture)
Base price: $23,700
We had to throw the quirky MAZDASPEED3 in here simply because, dollar for dollar, it packs a potent punch. Even the standard run-of-the-mill Mazda3 that it's based on has a bigger emphasis on handling and fun than most of its competition. On top of that package, the MAZDASPEED3 adds a turbo and a bunch of go-fast goodies for extra zoom-zoom. While we're not exactly enamored with its odd new face or the feel of its driver's seat, there's no denying it's a ton of bang for the buck.
Sports Cars: Best Bang for the Buck
Mazda MX-5 Miata (Second Picture)
Base price: $23,110
Mazda's Miata has done for roadsters what the Datsun 240Z did for sports cars in the early 1970s: It reinvigorated the entire genre by being a genuinely excellent car, reliable and priced for the masses. Now, more than two decades later, this little guy has done an admirable job of staying true to its roots, despite stricter safety regulations and public demand for amenities. Its no-frills 167-horsepower engine moves the lightweight roadster without trouble, and its near-perfect balance makes for great handling.
Go to www.msn/autos.com for the full article
http://www.ocmazda.com
Friday, March 25, 2011
Wednesday, March 23, 2011
Service is a Dream with the OC Auto Team
Tuesday, March 22, 2011
2011 Mazda3 Named Top Safety Pick
The 2011 Mazda3 was today recognized as a “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS). The Mazda3 received the organization’s highest possible crash safety rating of “Good” in all four tests conducted.
All 2011 Mazda3 and MAZDASPEED3 models are equipped with a high level of standard safety features, which include six airbags (advanced dual front, front-seat mounted and full-length side curtain), anti-lock brakes (ABS) with Electronic Brakeforce Distribution (EBD), Dynamic Stability Control (DSC) with a Traction Control System (TCS), front and rear stabilizer bars, a Tire Pressure Monitoring System (TPMS), a “crushable” brake and accelerator pedal assembly and collapsible steering column, three-point safety belts for all seating positions, front seatbelt pretensioners with force limiters as well as Lower Anchors and Tethers for Children (LATCH).
Founded in 1959, the Insurance Institute for Highway Safety is an independent, nonprofit, scientific and educational organization dedicated to reducing deaths, injuries and property damage that result from crashes on the nation’s highways and roads. The Institute, along with affiliate the Highway Loss Data Institute (HLDI), supports highway safety efforts and accident prevention through vehicle crash safety tests as well as consumer education, such as driver behavior and roadway designs. For more information, visit www.iihs.org.
Thursday, March 17, 2011
Mazda Most Improved in Customer Service
The study "examines satisfaction of vehicle owners visiting service departments for repair or maintenance with five actions being considered to ascertain overall customer satisfaction with dealer service. The following five measures: service quality, service initiation, service advisor, service facility and vehicle pick-up are considered in order of importance."
"The study not only shows that customers can expect they will be more likely to have a favorable experience at a dealership according to Mazda officials, it also means that the company’s continued consistency in maintaining the value of the vehicle will make it worth more at the close of a lease. This means the Mazda is an increasingly smart choice from an ownership and value perspective."
“This performance is a reflection of the hard work and dedication of all Mazda dealerships across the U.S., and is an indication that we are on the right path to long-term success with the programs and policies put in place over the last couple of years,” said Jim O’Sullivan, president and CEO, Mazda North American Operations. “This business is a marathon not a sprint, and we are building a company and a brand that speaks for quality and customer satisfaction. Our customers are very important to us and they deserve the very best treatment as Mazda owners.”
Visit OCMazda today!
Wednesday, March 16, 2011
Tuesday, March 15, 2011
Grandma Gets a CX-7
Monday, March 14, 2011
John Patterson OC Metro Interview
Meet John Patterson, president of the OC Auto Team. Founded in 2004, Patterson’s OC Auto Team, which includes Huntington Beach Mazda in Huntington Beach, Tustin Hyundai in Tustin, and Tustin Mazda in Tustin, has earned its reputation as an award-winning, customer service focused company. In addition, the OC Auto Team was named as a Top Work Place by the Orange County Register in 2008, 2009, and 2010.
While meeting the customer’s needs remains a top priority, supporting the community goes hand-in-hand with that goal. A charitable donation is made for every car sold at all OC Auto Team locations. To date, over $600,000 has been donated to local schools, churches and charities. Patterson’s long range vision is to have donated $1 million by the time he and his employees celebrate their 10-year anniversary in 2014.
Q. (Bryan) Who’s at the helm?
A. (JP) The “Helm” sounds like someone on high dictating direction. While I am in charge and take responsibility for the problems that occur, I like to think that we are a cooperative organization with several leaders providing strong direction for our team. Each dealership has an excellent leadership team.
Q. (Bryan) Who makes the decisions?
A. (JP) Everyone makes decisions. I lead the big picture decision making process, but each of our managers, as well as all of our team members, have the ability to make decisions that affect the customer experience. Our goal is to make certain the experience at our dealerships is equal to the Ritz Carlton.
Q. (Bryan) Who’s the glue in your company?
A. (JP) The “glue” in our organization is not a “who” but and “it.” We are all brought together by our core philosophy – the Patterson Team Promise: “Engaged Employees, Customer Loyalty, Community Involvement and Long Term Vision.” Everyone in our organization understands that we have a four legged table where each of these principals defines who we are and how we effect our community. By working together, we have achieved tremendous growth and we look forward to continuous growth by serving these philosophies.
Q. (Bryan) Who is your customer?
A. (JP) Our New Car customer is the person that loves to drive a safe and stylish vehicle, but is budget minded – focusing on both fuel economy and an excellent value. Our pre-owned customer is anyone in the Western United states seeking an excellent value on a pre-owned vehicle from $3,000 to $40,000. Whether new or used, however, our customer is someone that values an outstanding experience.
Q. (Bryan) If you could only choose one person–for fun or business–who would you most like to have lunch with?
A. (JP) I would choose my mother. She passed away 3 1/2 years ago and I think of her often. She and my father have been wonderful parents and have shaped me into who I am today. My mother has missed the opening of two of my three dealerships and I would love to have her step foot in my stores one last time.
Q. (Bryan) What’s the secret sauce?
A. (JP) Treat every customer like they are a guest in your
home and make certain your home is a place people want to be.
Q. (Bryan) What mistakes have you made?
A. (JP) Over the past 7 years I have made several mistakes, some big and some small – but each has been a learning experience.
Q. (Bryan) What inspires you?
A. (JP) Seeing success in my organization. Success is an intangible, but you know it when you see it. Whether a sales professional or sales manager having a great sales day, or someone in my service department beaming with pride over a job well done – either way – I love seeing success and sharing it with my team.
Q. (Bryan) What frustrates you?
A. (JP) People working against each other. I liken our business to a big boat and everyone has an oar. Unless we are all rowing in the same direction, the boat will stagnate – and that frustrates me.
Q. (Bryan) If you weren’t doing what you do, what would you be doing?
A. (JP) I would be a teacher/professor – no doubt about it. In fact, 15 years from now, that might be my 3rd career. When: I opened my first dealership, Tustin Mazda, in the beginning of 2004, over 7 years ago. I worked for corporate Toyota for over 10 years prior to making the transition to becoming an automotive retailer.
Q. (Bryan) Where are your customers?
A. (JP) 80% of the customers we service are in Orange County proper. But the remaining 20% of our customers are from all over California and the Western United States. We have customers regularly fly to John Wayne Airport to take delivery of used cars.
Q. (Bryan) Why do you do what you do?
A. (JP) I am a people person that is good with numbers and in this business, these two attributes are essential. My wife says I can speak to anyone about anything … while she is exaggerating, she is not too far off.
Q. (Bryan) Why are you successful?
A. (JP) To say that I am successful is pre-mature. We have grown a ton over the past 7 years, but we have a long way to go. I think the appropriate word is to say that I am grateful for the opportunity. This is God’s business and I am simply the captain of his ship.
Q. (Bryan) Why should people care about you?
A. (JP) Because we are much more than a car dealer. We are a fun group of people that happen to sell cars. We are
community servants that happen to sell cars. We are your neighbors…and we happen to sell cars. We are focused much more on providing an excellent experience, than just moving cars, and I think this has served us very well.
Q. (Bryan) How do you plan to improve, evolve, survive?
A. (JP) Improvement, evolving and survival all run hand in hand. I was speaking to a good friend of mine
earlier today and I summed it up like this “I continue to have a healthy fear of failure.” I think this gives me an edge to keep progressing and growing … and never remaining complacent.
Q. (Bryan) How are you different from competitors?
A. (JP) One visit to any of our three dealerships will show you the difference – we are not an “old school” cheesy car dealership. We are a fun organization that thrives on making our customers raving fans. We understand that our guests are the reason we are in business and we are grateful to be providing them a helpful service.