Need the perfect gift? We've got Apple iPads!! You thought we were going to say new cars, didn't you? Well...we've got those, too!

For a very limited time...from 11/24-11/30, we are giving away an Apple iPad with every car we lease! It's our 2fer Holiday deal!
Ho-Ho-Ho!!

http://www.ocmazda.com

We love a good celebration!

Tustin Mazda Team,

My daughters 16th birthday was amazing! She had no clue what was coming and when she walked out of the house and saw the car sitting in the driveway with the bow on it she just about fainted. She literally said, “Are you serious??!?!?” 10 times and then cried of course. HA!

I am bringing back the bow today so I will check in with Jim or Lori and I have attached two photos for you.

Once again, thanks for an amazing car buying experience and I really appreciate your efforts, professionalism, and impeccable customer service.

Thank you!!!




http://www.ocmazda.com

A post on Steve Averill's OC biz blog. Thank you, Steve!

Seven Customer Service Lessons from OC Mazda
by STEVE AVERILL on NOVEMBER 18, 2010

Your dad may have drilled it into your head…

“Son, don’t ever take your car to be serviced at a dealership. They’ll rip you off every time.”

Or you devour all the sites and posts complaining about dealer service.

You know, YOU JUST KNOW, if you take your car to the dealer, they are taking you to the cleaners.

But sometimes you get lucky.

Sometimes you find the exception to the rule.

Like OC Mazda.

There’s a reason why owner John Patterson was awarded the Top Leader for Small Business by the OC Register.


OC Mazda Owner John Patterson courtesy of The Orange County Register
It’s the way Lynda Nelson engages and interacts through her emails, on the phone and in person.

How Nicolas in the service department works honestly and diligently on repairs and quick fixes that are within your budget.

It’s why they get great reviews on Yelp.

We have written about OC Mazda before.

This time we’re breaking down what they do to create the best marketing money can buy – word of mouth.

1. It’s the culture, stupid.

You see it as soon as you walk in the door, but more importantly you feel it. This isn’t an uncomfortable place to be. People talk to you like you’re another person. Not a mark. Not a “prospect”. Just someone who is looking for some help. And help is what you get. It’s very very simple. And very very hard to get right.

2. Understand what the customer wants.

Everybody talks a big game about this one but actually executing it is something else. And to experience it firsthand sort of takes your breath away. Wait, you care that I have a budget for repairs? You said you can fix that thing for half what my mechanic quoted me? Now you’re actually doing it? It’s done? That’s the bill? Being understood, actually being listened to, is all some customers want. Do that and you have them for life.

3. Hire great people.

Remember when the Angels won the World Series? Remember that batting lineup? No holes. Top to bottom it was first-class. Everybody had a role. Everyone was on the same page. Same thing here. It’s not like the guy who sold you the car was cool and the finance person was a jerk. Or the service guy is nice but the shuttle guy is scary. They all get it.

4. Do what you say you will do.

This is another one that is self-evident but hard to execute. Talk is cheap. It’s like the Seinfeld episode: anybody can TAKE a reservation, it’s the HOLDING that matters. They tell you in the service department your estimate is going to be x. Does it come back y? z? Nope, it’s freakin’ x.

5. Exceed expectations.

Taking your car in to get serviced? Yeah, it’ll be washed and cleaned inside and out too. Need to get back to the office…quickly? The shuttle will take you NOW. Need to be picked up? He will be there at 1 o’clock. And guess what. He’s there. Not at 1 o’clock. At 12:55.

6. Follow up, stay in touch, the right way.

Now it’s easier to do than ever. There are no excuses. But do most small businesses do it? Nope. And those that do, generally do it poorly. They act like an ex-boyfriend who keep interrupting your life. Come on buddy, it’s over. It was over when you started belching at every meal. So why are you sending me junk mail now? OC Mazda does the right thing the first time, then second time and by the third time I have granted them my permission to stay in touch and NOT just interrupt me.

7. Just remember The Golden Rule.

So I got my hands on the OC Mazda training manual. It’s huge. Thick. Heavy. Like 300 pages or something. Funny thing is, every page has one line on it and they all say the same thing: ”Do unto others as you would have others do unto you.”


http://ocbizblog.com/customer-service-lessons-oc-mazda/

http://www.ocmazda.com

The most exciting Okotoberfest ever!

Guten Tag!
We have never done a party like this one! For the entire month of October, for everyone coming in for a test drive, you will be eligible to enter our Oktoberfest Contest! What does that mean for you? Should you win, we'll fly you and a guest to Germany! Lassen Sie Uns Feiern! Not only that, you'll be our guest at the Ritz Carlton Wolfsburg...the most beautiful, 5 star luxury hotel we've ever seen!

Hurry....October only has 31 days!!!

http://www.ocmazda.com

Free tickets to the OC Auto Show! Just click on the blue link below.

Please, be our Guest!!

You are just a click away from getting yourself a free ticket to the Orange County Auto Show, October 7-10 at the Anaheim Convention Center. The OC Auto Show, produced by Motor Trend, is going to have the hottest new cars, exotics, classics and more! They also have Ride and Drives available with Buick, Chevy, Ford, GMC, Toyota and the Nissan Leaf. This show is going to be awesome!

Click on the link for your FREE Orange County Auto Show ticket! www.autoshowtickets.com/oc/index.asp?code=OCTUSMZD

http://www.ocmazda.com

How to have fun in the car with your kids...great article for all you parents!

Loved this article from Jenny Angelici, a local HB resident!



Here’s what we do in our minivan:

Ditch the DVD player. Do we really need this?
Roll down all the car windows. Children are like puppies — the breeze invigorates them. I recommend doing this at the end of the day when you don’t mind sacrificing your carefully coiffed hairdo.
Music is a must. Our favorite used to be The Wiggles. I was heartbroken when Greg left the band. Now, I pretty much rule the playlist with Pink and the Red Hot Chili Peppers currently leading the pack. However, I’ve had to explain to my boys that some questionable lyrics should not be repeated at school.
Bring a friend for pickup. Your little (and even not so little) ones will get a big kick out of seeing their favorite stuffed animal buckled-up and waiting for them in the car after school.
Ask open-ended questions. Each day after school, I will ask my boys what was their favorite thing about school. Now, before I have a chance to even ask, they are always ready with their answers.
Let the kids kick off their school shoes. I keep extra flip-flops in our minivan just for this reason. This way they don’t have to put their school shoes back on when we arrive at our destination. Also, it’s nice not to have to look for shoes when you want to quickly jump in the car and go.
Play flight attendant. Pretend like your kids are the passengers and you’re the super nice (not like that JetBlue guy) flight attendant. Have snacks and kids magazines ready. Our favorites are Ranger Rick and Highlights. Have fun hamming it up with announcements.
Give yourself plenty of time to get where you’re going. It’s better to arrive early and have to wait, than stressing out everyone by having to rush.
Read the signs. Have your early readers tell you what the traffic signs say. Who doesn’t remember reading the STOP sign when they were little?
Enjoy the journey and talk about what you see. There is a whole world out those car windows and learning opportunities at every corner.

Jenny Angelici is a mother of two boys and a resident of Huntington Beach.



http://www.huntingtonbeachmazda.com

The reviews are starting to flood in on the All New Mazda2!

From Car and Driver
The 2’s price is nice, starting at $14,730, and our test example rang in at $16,985. As for the competition, the Ford Fiesta hatchback starts at $15,795, the cheapest Honda Fit is $15,650, and the Nissan Versa five-door can be had for as low as $14,270. But add options to those models to equip them comparably to the 2, and their prices zoom past this Mazda’s; we stand behind our conviction that it represents a good value. Besides, the 2’s lively handling makes it among the most rewarding to drive of the bunch, even though it loses in cargo versatility to the Rube Goldbergian Fit. If you want to keep the price down, though, the Mazda 2 Sport should drive exactly the same as this Touring, and it still has features like A/C, power windows and locks, and keyless entry as standard. In either guise, the 2 provides clear proof of that secret we mentioned up top: Small, cheap cars can deliver ample fun during everyday driving, and they don’t come much more enjoyable than the Mazda 2.

See full story here http://www.caranddriver.com/reviews/car/10q3/2011_mazda_2_touring_automatic-short_take_road_test

http://www.ocmazda.com/