OC REGISTER ARTICLE...MAZDA DEALER READY FOR A REVOLUTION

http://www.ocmazda.com/

John Patterson admits that for prospective car buyers, going to a dealership can be a nightmare experience.
“People would rather go to a dentist,” he says, admitting that too often consumers have bad associations with going to dealerships, whether to buy a car or get service.

Patterson, president of Huntington Beach Mazda, hopes to change all that by providing an environment that his customers can actually be comfortable in.
The dealership just completed a $3 million renovation to become Orange County’s only — and just a handful in the nation — “Retail Revolution Store.” Call it the “anti-dealership,” if you will.

The ’70s-era building on Beach Boulevard that once was a Lincoln-Mercury dealership and which Patterson bought in 2007 now features bright colors, plenty of open space, free Wi-Fi access, a children’s play area, complimentary gourmet coffee, and a living-room-like area with a couch and large, flat-screen TV.
The dealer will also have on-site breakfast and lunch available for purchase to customers, the latter provided by Wahoo’s Fish Taco, whose owners Patterson is friends with.
“The whole basis is to provide creature comforts for our customers,” Patterson says.

Please click on the link below for the full article posted today by the OC Register!

http://auto.freedomblogging.com/2009/04/30/8409/

IMPORTANT NOTICE REGARDING CALIFORNIA REGISTRATION FEES!

http://www.ocmazda.com/

Beat the California Registration Fee!
Scheduled increase will begin May 19th.

Save Hundreds in fees if you purchase before May 19th.

You may have seen or read about the increase in Automobile Registration Fees in the state of California. It's true and below is more detailed information. Don't panic, but do hurry. You have 30 days from today's date. The new fees will not go into effect until May 19. So if you are thinking about purchasing a car, doing so now will save you hundreds of dollars.

"California's Online Calculator Determines New License Fee Due on Vehicle Registration Renewals"

In an effort to help California motorists find out how the increased Vehicle License Fee (VLF) will affect the registration renewal for their vehicles, the Department of Motor Vehicles (DMV) will modify the online fee calculator to reflect the increase which will take effect on May 19, 2009. All vehicles with a registration renewal date of May 19, and thereafter, will be affected by the increase from 0.65 to 1.15 percent of the value of the vehicle. The calculator will be modified to reflect the change 60 days prior to the increase. The DMV will also mail registration renewal forms to customers approximately 60 days in advance of the renewal date. The online fee calculator increases customer convenience and saves time, making it a popular feature available at http://www.dmv.ca.gov/. It allows customers to compute not only the new VLF, but all other fees due for vehicle registration renewals and used vehicle purchases, as well as fees due on new and out-of-state vehicle registrations. Vehicle owners need only to provide the license plate and vehicle identification numbers, county of registration and zip code. The calculator will then display the amount of fees due to DMV, along with any penalties, transfer costs and use tax, if applicable. View the press release or visit the California DMV Web site for more details.

"We're determined to advance the Zoom-Zoom to new heights." The 2010 Mazda 3 is available at OC Mazda. It's SELLING and it's kicking some assets.

http://www.ocmazda.com/

Click here for a test drive!
http://www.tustinmazda.com/new-inventory/

Or just call us for an appointment at either location: Tustin Mazda 714.832.6222
Huntington Beach Mazda 714.848.7739





Road Test: 2010 Mazda3 Sedan
Larry Crane, Canadian Auto PressPublished: Tuesday, April 07, 2009
As the garage opens and light falls on the car's dramatic face, your first reaction is exotic–and sport; and a dynamic presence is evoked by the light continuing along the artfully sculptured sides and high aerodynamic tail. In the Mazda tradition the new 3 is equal parts driver's car and useful family hauler. The famous fact that more Mazdas are raced every weekend worldwide than any other brand, is drawn right down to the base of the marque.
Mazda3 Program Manager Yoshiyuki Maeda established ambitious goals for Mazda's most popular car line, "We were determined to advance the Zoom-Zoom driving experience to new heights because that unique feeling lies at the very heart of Mazda. On the heels of the original Mazda3's success, we aimed to again exceed the expectations of customers all over the world by a wide margin. This meant providing drivers with a sense of exhilaration whether they were in motion, seated in the Mazda3's cockpit, or enjoying its appearance from outside."
Key to the vision that leads Mazda's international team was the latest iteration of the company mantra "Sustainable Zoom-Zoom," having fun while doing good. A car that gives you a satisfying reward for having been behind the wheel for a few hours, and when its life is over a full 90-percent of it (up from 80-percent for the last generation Mazda3) will simply be made back into another one. Cool!
In the formula that created the new plan was a refinement in chassis engineering. Everything is improved by careful gauging and bonding, before welding, of recyclable metals. The resulting structure can include better-measured crumple zones around the passengers and at the same time offer a more rigid frame for predictable suspension geometry. Up front are modern struts in towers integrated into the unibody with structural adhesives that both stiffen and sound-deaden the area. The independent multi-link rear suspension hangs from a subframe both lighter and stiffer than its predecessor; subtle changes that make for crisper responses. We anxiously await the opportunity to prove them right. Even a modest family four-door Mazda is a disguised track star anxious for a chance to run.
All the chassis seriousness is a direct reaction to the joyful DOHC engine that delivers a responsive 148 horsepower at 6,500 rpm in MZR 2.0-litre form and 167 horsepower at 6,000 as a 2.5-litre. Both engines employ what Mazda calls advanced electronic throttle control and torque base control technology, for linear acceleration response to every change of throttle pedal pressure. So it's a kick to use. That kick is even friendlier when you see US EPA estimated 7.1 L/100 km highway mpg from the 2.0-litre in either 6-speed automatic or 5-speed manual guise, and 8.1 highway EPA rating from the 2.5-litre with either gearbox (we're using EPA here because it's much more accurate than Canada's behind-the-times EnerGuide rating system). And it's a joy to live with.
Since 2003, the current Mazda3 sold nearly 1.8 million vehicles in over 100 countries. It accounts for almost one in three Mazdas sold. Little of that success was driven by its racetrack ability. What Mazda delivers is handsome, useful, reliable transportation, beautifully finished and fun to drive.
That last bit is just for the cognocenti. Inside the new 3 is what can only be described as scaled-luxury appointments. Extraordinary seats for a car in this price category. No special skills are required to enjoy the elegantly clean and rational dashboard and central systems stack. An enormous amount of study went into the location and layout of the driver's workspace. Between the steering wheel and the shift lever are virtually all the civility controls. They offer little distraction from the work at hand. For the avid multi-tasker comes a Multi-information Display at centre-dash just below the windshield for navigation, trip computer, and what's up with my Bose 10-speaker Centerpoint surround-sound audio system?
There is also audio-integrated hands-free Bluetooth for your phone, a dock for your iPod and Sirius satellite radio is available. Effortless utility was the goal; an ambient tranquility was the point. With that in mind, even the lighting is interactive. As occupants enter, illumination is in the footwell and door handles; slowly the instrument cluster and centre stack of climate and audio controls begin to brighten; when something is touched everything lightens to function levels and the dual-zone climate systems begin to seek their presets.
If you are beginning to think this doesn't sound like an economy car, wait 'til you drive one. Remember, this is the company that gave us the Miata, perhaps the best affordable driver's car in history - and more cars racing every weekend...etc. Mazda has made itself the go-to company for fun on a budget

2010 all new, all that Mazda 3

http://www.ocmazda.com/

Mazda's 2010 Mazda 3 is absolutely all new and all that! It's also something else...it's outselling Honda, Toyota and Nissan in their respective classes. That's not just a big statement, wish or hype. It's a fact and one we are seeing every day.

We are often asked "How is the automotive business working out for you these days?"

At OC Mazda we answer, "Just fine, thank you."

We're proud to offer you what could be the finest car to rock 2010....!

From Edmonds.com:

2010 Mazda MAZDA3 Vehicle Overview

Introduction...
"Whatever you do, don't screw it up." Such is the prevailing sentiment whenever one ventures to follow up a successful first try, yet the second go-round often turns out to be a disappointment. The original Mazda 3 was a huge success in terms of sales and critical praise, and it only grew stronger as time wore on. As such, the redesigned 2010 Mazda 3 seemed like a prime candidate for sequel failure. Happily, though, the new 3 is a delight, more "Empire Strikes Back" than "Caddyshack 2."

For the entire article please go to http://www.edmunds.com/mazda/mazda3/2010/review.html

And we'd like to take a moment to apologize to our friends at Honda, Toyota and Nissan...Because now, it's finally all about the Mazda 3!