John Patterson admits that for prospective car buyers, going to a dealership can be a nightmare experience.
“People would rather go to a dentist,” he says, admitting that too often consumers have bad associations with going to dealerships, whether to buy a car or get service.
“People would rather go to a dentist,” he says, admitting that too often consumers have bad associations with going to dealerships, whether to buy a car or get service.
Patterson, president of Huntington Beach Mazda, hopes to change all that by providing an environment that his customers can actually be comfortable in.
The dealership just completed a $3 million renovation to become Orange County’s only — and just a handful in the nation — “Retail Revolution Store.” Call it the “anti-dealership,” if you will.
The ’70s-era building on Beach Boulevard that once was a Lincoln-Mercury dealership and which Patterson bought in 2007 now features bright colors, plenty of open space, free Wi-Fi access, a children’s play area, complimentary gourmet coffee, and a living-room-like area with a couch and large, flat-screen TV.The dealership just completed a $3 million renovation to become Orange County’s only — and just a handful in the nation — “Retail Revolution Store.” Call it the “anti-dealership,” if you will.
The dealer will also have on-site breakfast and lunch available for purchase to customers, the latter provided by Wahoo’s Fish Taco, whose owners Patterson is friends with.
“The whole basis is to provide creature comforts for our customers,” Patterson says.
Please click on the link below for the full article posted today by the OC Register!
