Thursday, September 8, 2011
The OC Auto Show is coming to town and we've got a gift for you!
You are just a click away from getting yourself a free ticket to the Orange County International Auto Show, September 22-25 at the Anaheim Convention Center. The OC Auto Show, produced by Motor Trend, is going to have the hundreds of new cars, trucks, sport/utility vehicles, hot exotics, alternative fuel vehicles and more. From the hottest new models to show-stopping entertainment, the show offers something for everyone. Click on the link for your FREE Orange County International Auto Show ticket!
Click here for your free ticket, with compliments from the OC Mazda Team!
http://www.autoshowtickets.com/oc/index.asp?code=OCHBMZD
Tuesday, August 23, 2011
Sunday, July 3, 2011
Mazda zoomzzzz to the top!
Ford Plummets In J.D. Power Initial Quality; Honda, Lexus, Mazda Soar
J.D. Power and Associates' 2011 Initial Quality Study (IQS) is out, and the results are interesting: 2011 is worse than 2010 in general, Ford takes a beating, dropping from 5th to 23rd, while Mazda rises from 18th to 5th and Honda and Lexus score top honors.
Lexus scores the best for the 2011 model year, with 73 problems per 100 vehicles on average. Honda moves from 6th in 2010 to second overall, with Acura, Mercedes-Benz, and Mazda rounding out the top five.
The kicker here is that vehicles launched for the 2011 model year scored 10 percent worse than 2010's launch vehicles, scoring 122 problems per 100 vehicles, up from 111 in 2010. The reason? J.D. Power cites two problematic categories: engine/transmission and infotainment/navigation systems.
Powertrain problems boil down to consumers not liking the way more fuel-economy-focused programming makes vehicles hesitate during acceleration, or the reluctance to downshift. But it's the tech-related problem that's more interesting.
Saying carmakers need to make sure their infotainment/navigation systems are "ready for prime time," J.D. Power notes that vehicle owners find the latest systems unintuitive and sometimes that they don't work as intended at all. The fix? Making the technology, "reliable, seamless and easy for owners to operate while they are driving." Seems like a no-brainer, right?
As for Ford's plummet, it fell due to it MyFord Touch system. The advanced infotainment system was criticized by owners for its lack of intuitive operation and problems with the voice command system. It wasn't all bad news for Ford, however, as the F-150 and Taurus won awards in their segments.
Honda led the overall segment win count with seven cars taking awards. Lexus scored wins for four vehicles: the ES, GS, GX and LS models. Other award winners include Chevrolet and Mercedes-Benz, each scoring class wins for the HHR and Tahoe, and GLK and E-Class, respectively. Mazda's MX-5 Miata won its segment, while Cadillac scored with the Escalade and Chrysler's Town & Country took the minivan segment.
http://www.ocmazda.com
Tuesday, June 14, 2011
Used Car Prices At An All-Time High
Wednesday, June 8, 2011
Why We Jumped on Facebook
Monday, June 6, 2011
Buying a Car Doesn't Have to Be a Battle
Wednesday, June 1, 2011
Get Ready for the Summer Driving Season
Warm weather is just around the corner. Is your car ready?
Like winter, the summer driving months have their own unique challenges. While you might not curse a non-working heater, you’ll surely be just as unhappy about an AC system that doesn’t blow cold — or an engine that overheats. Maybe you’ll be wearing a T-shirt and shorts instead of a sweater — but you’ll still be just as stuck.
To dodge the bullet, take time now to think about the following:
Does your car’s AC system work?
Now (when it’s still cold) is the time to check it out; if you wait until you need it, not only will you be sweating, you’ll be waiting in line along with all the others who are trying to get their car slotted in for service.
Just as you’re more likely to get a good deal on a 4×4 in the middle of summer, you’re more likely to be able to get a fast turnaround on AC service while it’s still technically winter (or at least, still feels like it is).
Also, it’s smart policy to run the AC system during the winter months anyhow. Doing so circulates lubricant along with refrigerant — and helps keep the system in good working order.
How ’bout them bulbs?
You might not realize you’re driving around with a burned out brake light — until Johnny Law reminds you (possibly, with a piece of “payin’ paper” for defective equipment).
During the cold months, most of us try to get into and out of the car — and back to where it’s warm — as quickly as possible. So we may not notice burned out lights or other such things. This is why it’s smart to do a “walk around” of the car on the first nice day you get. Have someone sit in the driver’s seat and work the brake pedal and turn signals, emergency flashers and high and low beams. Fix anything that needs fixing.
Wipe away your cares
Next to keeping track of tire pressure, the candidate for Most Neglected Basic Check has to be failure to give the windshield wiper blades a once over — and almost certainly a mandatory replacement with a fresh set. Winter is extra hard on windshield wiper blades; cold hardens the rubber and road salt/debris ruins their “edge” — leaving you in Streak City come the next big downpour.
The general rule is blades should be replaced twice yearly, at the beginning/end of each season. The job is generally very easy; no tools or special skills required. But if you’re leery about doing it yourself, don’t sweat it. Auto parts joints that sell replacement wiper blades will usually offer to help install them (for free) if you ask.
Keeping your cool
Well, keeping your engine’s cool, at any rate. Check your records and makes sure the car’s cooling system is up to date, service-wise.
Belts and hoses are generally good for about four years from new; after that, they should be closely checked to see whether they ought to be replaced (so they don’t burst/fly apart and leave you stuck).
Anti-freeze level and condition should also be checked. You can easily check the level (engine cold!) by removing the radiator cap or checking the level in the coolant recovery tank — and topping off (with the right type) as necessary. Be sure you use the right type of coolant. Red/orange “long life” coolant and standard “green” coolant aren’t supposed to be mixed.
Be aware that even “long life” coolant doesn’t last forever — and unless you like to pay for expensive radiator/cooling system repairs/replacements, have a shop check the condition of the stuff at least every 2-3 years.
General de-gunking
Over the winter, certain areas of your car will accumulate a layer of grime that not only looks nasty, it provides a place for moisture (and eventually, rust) to get where you don’t want it. For example, the door jambs/rocker sills, the underside of the trunk, around the gasket that seals it when closed, etc.
A good time to deal with this is after you wash the exterior of the car. Using an old, throw-away towel, just wipe down the door jambs, trunk lid seal and so on. Usually, the grime comes right up. Your car will look better, the weather stripping will last longer and you’ll probably avoid rust for longer.
It’s also a good idea to pop the hood and check to see whether the drainage/venting area near the cowl (at the base of the windshield) is free of old leaves and so on. Remove/clean that area out as needed.
Inspection detection
Another small item that’s either put on the “do it later” roster or forgotten entirely is making sure all required county/state inspections are up to date.
Many states have both an annual or bi-annual smog check (emissions) as well as an annual state safety inspection — plus county decal and license plate registration, etc.
Some of these require taking a couple hours off to go to a designated inspection station and hope you don’t get stuck behind 15 other cars waiting for the same inspection you need to get. These things are best dealt with on your terms, when it’s convenient for you. Don’t wait until the day before your sticker expires. Git ‘er done ahead of the pack.
It’ll get rid of one more potential hassle before the summer driving season arrives!
Written by Eric Peters of the National Motorists Association
Tuesday, May 31, 2011
Mazda3 Hits 3 Million Mark
“The Mazda3 embodies all three elements of Mazda’s DNA: Distinctive Design, Exceptional Functionality, and Responsive Handling and Driving Performance. Its sustained global success has seen it grow into Mazda’s mainstay model, and it now comprises a third of all Mazda vehicle sales.
“As we celebrate reaching three million units, I would like to thank the millions of Mazda3 customers for their support and reaffirm Mazda’s commitment to delivering outstanding environmental and safety performance balanced with driving pleasure that goes beyond your expectations.”
Thursday, May 26, 2011
Meet Airyn Simpson Our eBay Sales Expert
Wednesday, May 25, 2011
The Mazda Family Congratulates John Patterson
Friday, May 20, 2011
Friday, May 13, 2011
What We Can Promise You at The OC Auto Team
Tuesday, May 10, 2011
Incredible Review of the 2011 MX-5
"I can clearly remember the excitement that surrounded the arrival of the original Mazda Miata back in the late-1980s.
There was nothing like it on the road, let alone a roadster of any kind. The popularity of the Miata single-handedly brought about the revival of the roadster.
Shortly after the Miata's initial success, the BMW Z3, Mercedes SLK and Porsche Boxster arrived for drivers wanting some open-air fun. Convertible fever was back.
Over the years Mazda has resisted the urge to stray from the original concept. The Miata, now called MX-5, has always been a small, lightweight 4-cylinder in keeping with the roadster tradition made popular by MG, Triumph, Alpha Romeo and others.
The popularity of the MX-5 might have waned over the years, but it has never been more fun to drive than the current model.
THE SKIN
The MX-5 is small -but good things come in small packages. The compact dimensions provide a lightweight and nimble package that is the heart of this car. If the MX-5 was bigger it would weigh more and lose its fun-to-drive character. In addition, it is very easy to slot the MX-5 through traffic, and it's a snap to parallel park. When Mazda decided to add a retractable hardtop in 2007 they went to great lengths to minimize the amount of space it required in the trunk and only added 36kg of weight. The retractable hardtop is only available on the mid-priced GS and high-end GT trim. For almost $3,000 it is a bit expensive but worth the added protection from the elements and is safer and warmer than the base cloth roof. The silhouette might not be as attractive when the roof is up, but the MX-5 looks fantastic with the roof down.
THE COCKPIT
In keeping with the simple and classic design of the MX-5 roadster, Mazda has kept the interior as clean as it needs to be. You won't find a navigation screen, power seats or unnecessary adornments; the MX-5 is fantastic for what it isn't -bulky. Sure, Bluetooth, Sat radio, leather heated seats and a power roof are all optional but not necessary. It is interesting to note that even though this little car is low to the ground, the driver's seat is high enough in the cabin to provide a commanding view of the road, and the retractable hardtop offers excellent outward visibility. Since the driver sits higher in the car, it has a physiological effect of making the MX-5 less vulnerable in city traffic. Let's not kid ourselves, this is a little car and really only practical for a single person or couple, but the interior room is surprisingly good and the trunk puts other roadsters to shame, especially ones with retractable hardtops.
THE RIDE
All of the attention to weight reduction and Mazda's tireless improvements to the MX-5 have come together to make this classic roadster about as much fun to drive as one could hope for. Dollar for dollar the MX-5 provides as many smiles as any car on the road. With 167hp, the 2.0-litre 4-cylinder is more than willing at any speed. In the city, it has great pull away from traffic lights, and the engine has excellent mid-range torque for effortless in-town cruising. When pushed hard, the engine and exhaust note is pleasing but can be a bit tiring over a long period. The same is true on the highway as the 6-speed manual transmission is geared to keep the revs up. Engine noise is yet another reason the hardtop is worth consideration, plus it helps reduce wind and road noise on the highway. Handling is first rate, yet the suspension is supple enough for daily use. As a city commuter car the MX-5 is a wonderful alternative to buying a compact car.
THE GOOD, THE BAD
Good: With over 20 years of refinement, the Mazda MX-5 is still one of the best roadsters available anywhere.
Bad: The "chick car" handle the MX-5 has been given is way off base (sorry Lisa). This is a fantastic car for all.
ZACK'S VERDICT
With a starting price of $28,995, the MX-5 is a bit pricey and the size is limiting for duty as the sole vehicle in a household. If you are looking for a second car to augment a larger family vehicle, the MX-5 is a perfect city runabout. The compact dimensions along with the ability to drop the roof at any time can turn a boring commute into a special moment. It is too bad that heated seats are only available on the top GT trim because this is one luxury that can transform a cool spring day into a top down day. The mid-priced GS starts at almost $34,000 and the top GT seen here is almost $40,000. Keep in mind that there are no other roadsters available at the base price, only 4-seat convertibles. To get a true roadster, expect to pay a lot more. The MX-5 is like a jewel that has been polished over the past 20-plus years. It shines brighter than ever."
Monday, May 2, 2011
Social Media Wrap-Up for April
Tuesday, April 26, 2011
Mazda Shows Off Macho SUV That Sips Gas
Mazda is showing off a fairly macho crossover SUV concept at the New York auto show that has a fairly economical powertrain.
It's being called the Minagi, a concept SUV that will be produced as the CX-5. It was given Mazda's latest design direction, one that will apply to all of its future vehicles. it's supposed to remind you of a cheetah, fastest animal on earth.
"I felt a compact SUV was the perfect vehicle to express agility and focused movement; the flexibility of four limbs moving in unison, and in an upright posture," said Masashi Nakayama, Chief Designer of the concept.
The concept also has the latest in Mazda's fuel saving technology -- SkyActiv. The goal is try to squeeze more mileage out of convention gasoline engines without having to go hybrid, with the expense and complexity.
The engines gets better gas mileage through better compression, more than a Formula One race car. The engine is more efficient, with a 15% increase in torque and 15% reduction in fuel consumption compared to the current 2-liter gas engine.
Weight of the vehicle is reduced by 10%, which also helps fuel economy. Engine friction is reduced by 30%.
Wednesday, April 20, 2011
Customer Service...What does it mean to YOU?
This little dealership I work for is awesome. We do all the right things. We're nice, we're friendly, we like you. Or do we? Well, yes indeed we like you, but do we like you the way you want us to?
Put your consumer hat on for a minute and think of two things. 1) the worst buying experience you ever had. 2) the best buying experience you ever had. Ahh...the stories, right?
But is it always about worst and best? Is there more to it? Is it that a "person" was responsible for the worst or best experience, or was it the entire company? People come and go. Companies hang around. So, now I wonder if every time I go to my dry cleaners will I always get amazing service? Or is only that when I go, I'm always helped by the owner's wife? Is it because we're about the same age, have kids the same age, she's just really a nice person? What happens when she goes on vacation? Will the dry cleaner sitter be my age, be nice, know my name, let me pick up today and pay next time? Does my dry cleaner have a Customer Service Statement? Customer Service Philosophy? Customer Service Promise? Customer Service Procedure? And if they do, are all the employees trained in how to deliver it?
If you, the consumer wanted to help me make a video about customer service for our little company, what would you want to see in it? I think a lot of companies assume they have great customer service because they are really happy about adding you to their data base and to their bottom line. Being happy promotes great service, right? (Yes, that would be sarcasm dripping from my words...)
Customer Service is my passion. I don't know why...it just is. My family thinks I'm nuts, because I really don't mind if a customer yells at me. Really, I DON'T MIND. It means my customer is passionate, too. Passionate about the way he wants to be treated. As a consumer, I happen to be every company's worst nightmare. I'm the consumer that quietly walks out, and never tells the company why. No second chance, no letter of complaint. I just take my money somewhere else. So, when a customer is unhappy and wants to talk to me, I can't wait! That means we can fix it, because WE FIX PROBLEMS HERE. I get to be the VP of Yes where I work. It means that he just might give us a second chance. It means that he's about to give our company very valuable feedback, and I just want to hug him for it. I get to say thank you for telling us what's broken. Thank goodness he's not like me!
I think Ross is saying more in his video than just a lovely story about Maria....I think he says the company she works for promotes great customer service, because they promoted an employee that gives it. When you're the customer, what do you want from the company? I'd love to know! I'll even put your name in the credits when I make our own company video. I'm thinking the title might look something like this..."Customer Service, the OC Auto Team way, as presented by our Customers".
I'm hoping for tons of feedback, please share...don't be me!! Lynda Nelson, Director Customer Affairs (aka VP of YES!) OC Auto Team lnelson@ocmazda.com lnelson@ochyundai.com http://www.ocmazda.com
Monday, April 18, 2011
Thursday, April 14, 2011
Wednesday, April 13, 2011
10 Things Happening Right Now at OC Mazda
Monday, April 11, 2011
Orange County Register Promotes our New Jingle Contest
Thursday, April 7, 2011
Autoweek Review of 2012 Mazda 5
From AUTOWEEK Editor Wes Raynal comes this review of the 2012 Mazda 5:
"The 2012 Mazda 5 is a nice little minivan. I like the swoopy new look, though I understand Mazda has already dropped this design look from the Nagare concept after getting a new chief designer. The 5 is spacious and flexible, and the dual sliding doors make for easy entry and exit.
The 157 hp felt like enough to me, and though five-speed transmissions seem so yesterday, out on the freeway I didn't find myself crying out for a six-speed gearbox.
The car feels more solid than the old model and for being based on the 3 platform, it is a zippy handler around town."
EXECUTIVE EDITOR--AUTOWEEK.COM BOB GRITZINGER: I'm not sure Mazda wants to hear this, but I could see growing old in a vehicle like this. Not that it is stodgy and soft--on the contrary, it looks quite sporting with its Nagare-inspired side strakes. It's just that it is quite comfortable and practical in every way, with easy straight-in seat height, convenient sliding rear doors and a size that makes it easy to maneuver in parking lots and in traffic lanes.
The little I4 seems somewhat overmatched at times with just a driver on board, so performance must be truly tested with a load of passengers or gear. But it's not too noisy and runs smoothly to speed, so for most driving it'd be enough to handle to work. There is some roll in the suspension, especially at the rear, so it's good that the vehicle sits low to the ground to offset that tendency. Steering is direct and steady and the brakes seem adequate.
Inside, four captains' chairs provide the bulk of the seating; two more seats fold up to create a third row. Comfort is good, and controls are all well-placed for easy operation.
Overall, this is a minivan a lot of people could live with, providing just enough space and seating in a nice tight package.
2012 Mazda 5 Grand Touring
Base Price: $24,670
As-Tested Price: $24,920
Drivetrain: 2.5-liter I4; FWD, five-speed automatic
Output: 157 hp @ 6,000 rpm, 163 lb-ft @ 4,000 rpm
Curb Weight: 3,457 lb
Fuel Economy (EPA/AW): 24/25.6 mpg
Read more: http://www.autoweek.com/article/20110407/CARREVIEWS/110409923#ixzz1IrFvtGqV
Tuesday, April 5, 2011
OC Auto Team's John Patterson Named Entrepreneur of the Year Semi-Finalist
The Ernst & Young Entrepreneur Of The Year awards program celebrates its 25th anniversary this year. The program has expanded to recognize business leaders in over 140 cities and over 50 countries throughout the world.
The awards are the culminating event of the Ernst & Young Strategic Growth Forum, the nation’s most prestigious gathering of high-growth, market-leading companies, and is held from November 9-13, 2011.