Monday, November 22, 2010

Need the perfect gift? We've got Apple iPads!! You thought we were going to say new cars, didn't you? Well...we've got those, too!



For a very limited time...from 11/24-11/30, we are giving away an Apple iPad with every car we lease! It's our 2fer Holiday deal!
Ho-Ho-Ho!!

http://www.ocmazda.com

Friday, November 19, 2010

We love a good celebration!




Tustin Mazda Team,

My daughters 16th birthday was amazing! She had no clue what was coming and when she walked out of the house and saw the car sitting in the driveway with the bow on it she just about fainted. She literally said, “Are you serious??!?!?” 10 times and then cried of course. HA!

I am bringing back the bow today so I will check in with Jim or Lori and I have attached two photos for you.

Once again, thanks for an amazing car buying experience and I really appreciate your efforts, professionalism, and impeccable customer service.

Thank you!!!




http://www.ocmazda.com

A post on Steve Averill's OC biz blog. Thank you, Steve!




Seven Customer Service Lessons from OC Mazda
by STEVE AVERILL on NOVEMBER 18, 2010

Your dad may have drilled it into your head…

“Son, don’t ever take your car to be serviced at a dealership. They’ll rip you off every time.”

Or you devour all the sites and posts complaining about dealer service.

You know, YOU JUST KNOW, if you take your car to the dealer, they are taking you to the cleaners.

But sometimes you get lucky.

Sometimes you find the exception to the rule.

Like OC Mazda.

There’s a reason why owner John Patterson was awarded the Top Leader for Small Business by the OC Register.


OC Mazda Owner John Patterson courtesy of The Orange County Register
It’s the way Lynda Nelson engages and interacts through her emails, on the phone and in person.

How Nicolas in the service department works honestly and diligently on repairs and quick fixes that are within your budget.

It’s why they get great reviews on Yelp.

We have written about OC Mazda before.

This time we’re breaking down what they do to create the best marketing money can buy – word of mouth.

1. It’s the culture, stupid.

You see it as soon as you walk in the door, but more importantly you feel it. This isn’t an uncomfortable place to be. People talk to you like you’re another person. Not a mark. Not a “prospect”. Just someone who is looking for some help. And help is what you get. It’s very very simple. And very very hard to get right.

2. Understand what the customer wants.

Everybody talks a big game about this one but actually executing it is something else. And to experience it firsthand sort of takes your breath away. Wait, you care that I have a budget for repairs? You said you can fix that thing for half what my mechanic quoted me? Now you’re actually doing it? It’s done? That’s the bill? Being understood, actually being listened to, is all some customers want. Do that and you have them for life.

3. Hire great people.

Remember when the Angels won the World Series? Remember that batting lineup? No holes. Top to bottom it was first-class. Everybody had a role. Everyone was on the same page. Same thing here. It’s not like the guy who sold you the car was cool and the finance person was a jerk. Or the service guy is nice but the shuttle guy is scary. They all get it.

4. Do what you say you will do.

This is another one that is self-evident but hard to execute. Talk is cheap. It’s like the Seinfeld episode: anybody can TAKE a reservation, it’s the HOLDING that matters. They tell you in the service department your estimate is going to be x. Does it come back y? z? Nope, it’s freakin’ x.

5. Exceed expectations.

Taking your car in to get serviced? Yeah, it’ll be washed and cleaned inside and out too. Need to get back to the office…quickly? The shuttle will take you NOW. Need to be picked up? He will be there at 1 o’clock. And guess what. He’s there. Not at 1 o’clock. At 12:55.

6. Follow up, stay in touch, the right way.

Now it’s easier to do than ever. There are no excuses. But do most small businesses do it? Nope. And those that do, generally do it poorly. They act like an ex-boyfriend who keep interrupting your life. Come on buddy, it’s over. It was over when you started belching at every meal. So why are you sending me junk mail now? OC Mazda does the right thing the first time, then second time and by the third time I have granted them my permission to stay in touch and NOT just interrupt me.

7. Just remember The Golden Rule.

So I got my hands on the OC Mazda training manual. It’s huge. Thick. Heavy. Like 300 pages or something. Funny thing is, every page has one line on it and they all say the same thing: ”Do unto others as you would have others do unto you.”


http://ocbizblog.com/customer-service-lessons-oc-mazda/

http://www.ocmazda.com

Friday, October 1, 2010

The most exciting Okotoberfest ever!

Guten Tag!
We have never done a party like this one! For the entire month of October, for everyone coming in for a test drive, you will be eligible to enter our Oktoberfest Contest! What does that mean for you? Should you win, we'll fly you and a guest to Germany! Lassen Sie Uns Feiern! Not only that, you'll be our guest at the Ritz Carlton Wolfsburg...the most beautiful, 5 star luxury hotel we've ever seen!

Hurry....October only has 31 days!!!


Tuesday, September 14, 2010

Free tickets to the OC Auto Show! Just click on the blue link below.






Please, be our Guest!!

You are just a click away from getting yourself a free ticket to the Orange County Auto Show, October 7-10 at the Anaheim Convention Center. The OC Auto Show, produced by Motor Trend, is going to have the hottest new cars, exotics, classics and more! They also have Ride and Drives available with Buick, Chevy, Ford, GMC, Toyota and the Nissan Leaf. This show is going to be awesome!

Click on the link for your FREE Orange County Auto Show ticket! www.autoshowtickets.com/oc/index.asp?code=OCTUSMZD



http://www.ocmazda.com

Tuesday, August 31, 2010

How to have fun in the car with your kids...great article for all you parents!


Loved this article from Jenny Angelici, a local HB resident!



Here’s what we do in our minivan:

Ditch the DVD player. Do we really need this?
Roll down all the car windows. Children are like puppies — the breeze invigorates them. I recommend doing this at the end of the day when you don’t mind sacrificing your carefully coiffed hairdo.
Music is a must. Our favorite used to be The Wiggles. I was heartbroken when Greg left the band. Now, I pretty much rule the playlist with Pink and the Red Hot Chili Peppers currently leading the pack. However, I’ve had to explain to my boys that some questionable lyrics should not be repeated at school.
Bring a friend for pickup. Your little (and even not so little) ones will get a big kick out of seeing their favorite stuffed animal buckled-up and waiting for them in the car after school.
Ask open-ended questions. Each day after school, I will ask my boys what was their favorite thing about school. Now, before I have a chance to even ask, they are always ready with their answers.
Let the kids kick off their school shoes. I keep extra flip-flops in our minivan just for this reason. This way they don’t have to put their school shoes back on when we arrive at our destination. Also, it’s nice not to have to look for shoes when you want to quickly jump in the car and go.
Play flight attendant. Pretend like your kids are the passengers and you’re the super nice (not like that JetBlue guy) flight attendant. Have snacks and kids magazines ready. Our favorites are Ranger Rick and Highlights. Have fun hamming it up with announcements.
Give yourself plenty of time to get where you’re going. It’s better to arrive early and have to wait, than stressing out everyone by having to rush.
Read the signs. Have your early readers tell you what the traffic signs say. Who doesn’t remember reading the STOP sign when they were little?
Enjoy the journey and talk about what you see. There is a whole world out those car windows and learning opportunities at every corner.

Jenny Angelici is a mother of two boys and a resident of Huntington Beach.



http://www.huntingtonbeachmazda.com

Friday, August 27, 2010

The reviews are starting to flood in on the All New Mazda2!




From Car and Driver
The 2’s price is nice, starting at $14,730, and our test example rang in at $16,985. As for the competition, the Ford Fiesta hatchback starts at $15,795, the cheapest Honda Fit is $15,650, and the Nissan Versa five-door can be had for as low as $14,270. But add options to those models to equip them comparably to the 2, and their prices zoom past this Mazda’s; we stand behind our conviction that it represents a good value. Besides, the 2’s lively handling makes it among the most rewarding to drive of the bunch, even though it loses in cargo versatility to the Rube Goldbergian Fit. If you want to keep the price down, though, the Mazda 2 Sport should drive exactly the same as this Touring, and it still has features like A/C, power windows and locks, and keyless entry as standard. In either guise, the 2 provides clear proof of that secret we mentioned up top: Small, cheap cars can deliver ample fun during everyday driving, and they don’t come much more enjoyable than the Mazda 2.

See full story here http://www.caranddriver.com/reviews/car/10q3/2011_mazda_2_touring_automatic-short_take_road_test

Thursday, August 5, 2010

Zoom-Zoom Concentrated is here! The all-new 2011 Mazda2 has just arrived! And true to our nature, we're going to celebrate in style!
















Just off the truck moments ago, and a party in the works already!!
You are cordially invited to attend our 2011 Mazda2 Test Drive Event, starting Friday, August 6 and lasting through Sunday, August 22! You will not find this invitation at any other dealership in Orange County.

To make a reservation for the most fun you'll every have on a test drive simply click here!

Here's an extra treat for all families signed up for the OC Mazda 2011 Mazda2 Test Drive Event ...Angel Tickets! Box seats will go first and then general admission seats. So sign up early!! To receive the Angel Tickets, you must make a reservation on our Mazda2 site (www.ocmazda2.com). You must also print the response you will receive after making the reservation, and bring it with you for the test drive. No exceptions!
For every family making a reservation and taking a test drive, two Angel Baseball tickets will be given out between Friday, August 6 and Sunday August 22, at Tustin Mazda and Huntington Beach Mazda! The all-new 2011 Mazda2...great things really do come in small packages!

Friday, July 9, 2010

CHECK OUT WHAT AUTONEWS.COM HAS TO SAY ABOUT THE ALL NEW MAZDA 2!!!

CAR AND DRIVER MAZDA 2 REVIEW!!!

2011 Mazda 2 - First Drive Review

Mazda’s fun new subcompact is simple and affordable.

BY STEVE SILER
June 2010

With lofty government-mandated fuel-economy standards coming down on one hand and a shaky economy spurring consumer interest on the other, carmakers are serving up more subcompact cars to U.S. consumers than ever. Among the most hotly anticipated (at least among Car and Driver staffers) is the 2011 Mazda 2, Mazda’s first America-bound B-segment vehicle since the 323 and arguably the best such car Mazda has ever built.

Although Mazda is calling the 2011 model the “third generation” of the 2, it’s more or less a refresh of the second-gen car sold around the globe since 2008. Aside from redesigned front and rear fascias and sundry new interior bits, it’s essentially the same car as before, one that shares its architecture with Ford’s slick new Fiesta—which, incidentally, also arrives stateside for 2011.

Of the two platformmates, the 2 is the simpler machine: lighter, less powerful, and available only as a five-door hatchback in Sport and Touring trim levels. Its Eurocentric cabin assigns ergonomic priority to front-seat occupants while giving rear-seaters (and cargo) the somewhat shorter end of the stick. The interior design is pleasing, but the features list is surprisingly short. Unavailable, for example, even on Touring models, are a telescoping steering wheel, a sunroof, integrated navigation (a portable Garmin system will be available from dealers), a USB port, and a hands-free Bluetooth system. The only option beyond dealer accessories is special paint.

But the 2 is a hoot to drive. The 1.5-liter four-cylinder’s 100 hp and 98 lb-ft of torque won’t exactly burn your hair off, but this engine revs freely and sounds good as it springs the 2’s feathery 2300-pound curb weight (2350 with the automatic) into motion. Better yet, the electric power steering and the chassis offer surprising feel and quick, linear responses to driver inputs. Ditto the front-disc, rear-drum brakes. Meanwhile, fuel economy is good if not worldbeating, at 29 mpg in the city and 35 mpg on the highway for the five-speed manual and 27/33 for the four-speed automatic.

The 2 hits dealerships this August, priced from $14,730 for the manual-equipped Sport to $16,985 for an automatic Touring model. It offers a lot of driving goodness for the money. But unlike the similarly priced Fiesta, the 2 has no available sedan body style, 20 fewer hp, and fuel economy that’s 3 to 5 mpg lower on the highway. If any of those things are important to you, the choice is clear: Go for the Ford. If, however, you want to keep your B-segment car at a B-segment price—the Fiesta can be optioned to more than 22 grand—go for the more-performance-oriented 2.

Monday, July 5, 2010

The joys of a $5,000 used car, from an article on MSN Money

Photo: 2002 Hyundai Accent, 73,338 miles, asking $4290.00


"If you're not hung up on that new-car smell, you should be able to find a reasonably priced auto that, given proper maintenance, will be on the road for years to come."
By John Pearley Huffman
MSN Money

It used to be that a car was toast at 100,000 miles. Worthless.

"Used up," agrees Phil Reed, a senior consumer-advice editor at Edmunds.com.

Today, that's a costly misperception. "For a lot of buyers, their frame of reference is out of date," Reed says. "Now you can easily go 200,000 miles with regular maintenance."

Heck, why not aim for 250,000? Or more? That dissonance between what many people believe and how well most late-model cars are built has produced a tantalizing buying opportunity: the $5,000 used car that you can drive virtually indefinitely.
It won't have that new-car smell, your retinas won't be scorched by its shine, and the neighbors won't be jealous. But the compensating virtues are overwhelming.

"A conservatively driven and well-maintained $5,000 car should last 10 years," says Steven Lang, who owns two used-car lots and half an auto auction, and writes frequently on used cars at The Truth About Cars. "Cars are engineered today so that you'll get tired of them long before they tire out on you."

You could save a bundle, learn a lot about cars and maybe even improve your social standing.



Click here for the complete interview from Money at MSN
http://articles.moneycentral.msn.com/SavingandDebt/SaveonaCar/the-joys-of-a-5000-dollar-used-car.aspx?gt1=33017


Click here for our pre-owned inventory
http://www.ocmazda.com/bargain-inventory/index.htm?reset=InventoryListing

Saturday, June 26, 2010

Our Mazda 3 Hatchback has Matt Degen, of the OC Register, writing, AGAIN!


For the second-generation restyling of the Mazda3, the “Zoom-Zoom” automaker personified on its front end what many of its owners already had on their faces: a big ol’ grin.

On both counts, it’s easy to understand the elation, both real and implied: The Mazda3 is among the best proof that a car can be fun and affordable, efficient and energetic.

After testing the 2010 sedan version of the car upon its initial launch last year, I found all these traits to be true, ones that would lead Car and Driver to put the car on its coveted 10 Best list and, with a starting price of just over $15,000 for the four-door version, for Consumer Reports to give it a “Recommended” rating.

After driving the hatchback version of the car around Orange County for a week, my appreciation for the little Mazda3 grew even more.

See Matt's complete Blog here http://auto.ocregister.com/2010/06/25/review-mazda3-hatch-offers-more-room-smiles/36785/





http://www.ocmazda.com

Friday, June 4, 2010

Monday, May 17, 2010

Review: 2010 Mazda CX-7 i Sport does a lot with less


May 14th, 2010, 4:30 am · 14 Comments · posted by Matt Degen

When Mazda’s CX-7 arrived about three years ago, it became one of several crossovers whose DNA heavily reflected a car rather than a traditional sport utility vehicle. That, of course, isn’t much of a surprise coming from Mazda, known for sporty cars like the MX-5 Miata and RX-8, which give credence to its “zoom-zoom” motto.

The CX-7 became a quick hit, but because it was only available with a turbo-charged engine, the vehicle came with a price higher than many of its peers, a tag that could easily reach over $30,000 with options like all-wheel-drive and a navigation system.

For 2010, though, Mazda says it has recognized a consumer need for a lower-priced version of the CX-7. To get the price down, the crossover is now being offered in two base forms with Mazda’s 2.5-liter naturally aspirated (non-turbo) four-cylinder engine that is also found in the Mazda6 and Mazda3.

With the introduction of these models, the CX-7 now has a wallet-friendly starting tag of $22,450, about $4,000 less than the beginning price of models with the turbocharged, 244-horsepower 2.3-liter four, which remains available in two other versions of the CX-7.

I recently spent a week behind the wheel of a 2010 CX-7 i Sport with the newly available base engine, wandering all over Orange County to see if this lower-priced CX-7 could pull its proverbial and literal weight.

n addition to shaving thousands of dollars off the cost of the more powerful versions of the CX-7, those with the base engine – offering 161 horsepower, 161 lb.-ft of torque – save on fuel, too. My front-wheel-drive tester was rated at 20 city/28 highway, vs. 18/25 for a front-drive turbo version. In real-world driving, I got between 24 and 25 mpg drinking regular unleaded (premium is required for the turbo).

To my eye, the CX-7 is a svelte, good looking vehicle whose angles mimic a sports car. The vehicle has a minimum of 8.1 inches of ground clearance, meaning that it might be able to tackle some ruttier paths that would snag its competitors, but that adversely affected the speed at which you can take corners. Don’t try to mimic a Miata in this thing; it is, after all SUV-like tall and must be treated as such.

Drive-wise, it was difficult to find much not to like about this CX-7 except its relatively tame engine. The ride was compliant and comfortable, with good visibility. Inside, all controls were within easy reach. If, like me, your regular ride is a Mazda, you’ll feel right at home behind the wheel.




See complete story here http://auto.freedomblogging.com/2010/05/14/review-2010-mazda-cx-7-i-sport-does-a-lot-with-less/34139/

http://www.ocmazda.com

Friday, May 14, 2010

At Huntington Beach Mazda, we've been planning a big surpise for our service customers!

Welcome to Orange County's ONLY Zoom-Zoom Express
  • It's our one-of-a-kind
  • fast
  • convenient
  • easy-in-easy-out
  • maintenance at a competitive price!
Making way for the new Zoom-Zoom Express service stalls!



After all, a great new program, and a first for Orange County, has to have the BEST home! Two new service stalls have been added to our extensive service line-up so your Zoom-Zoom Express can be just as we promise; fast, convenient and competitively priced!

Jennifer James, Service Manager for Huntington Beach Mazda, (seen above) invites you to try her new Zoom-Zoom Express. A fast service for those of you on the go!
Don't forget to combine your Zoom-Zoom Express with breakfast or lunch at our cafe. (Cafe open Monday-Friday)

Zoom-Zoom at your Huntington Beach Mazda Service Department means Fast-Fast!

Now servicing ALL makes and models!

Call 714-848-7739 and make your zoom-zoom service appointment.
Hours:
Mon-Fri 7am-6pm
Sat. 8am-5pm
Sun. Closed
Make your appointment on line at http://www.ocmazda.com/service/index.htm




http://www.ocmazda.com/

Wednesday, May 5, 2010

From Steve Goodman, a new customer and a great, new friend!


Steve Goodman and his son, Danny, came by the Tustin Mazda store to look at a car for Danny. They took home a Mazda 3 and seemed very happy with their choice.

That could be the end of the story, however, Steve had a few things to say about the experience. Steve called in a few days ago and spoke with our Customer Care rep. He wanted to make sure his comments were shared on-line and who are we to object?!

Steve wound up meeting John Patterson on the day he and Danny came in. Steve was struck with how much time John spent with them, even though JP mentioned a meeting he had to leave for. He talked to Danny about school and shared with Steve his thoughts on business. Steve was impressed with how comfortable everyone was at the dealership and the sense of teamwork he observed. Steve indicated that it was the best car buying experience he has ever had and he was so pleased his son was able to observe it. He has always expressed to Danny to only do business with ethical, honest companies. He told Danny, "If you do, you'll always be pleased with the product". That night, Danny remarked to his dad that he now understands what Steve meant about doing business with someone you trust. Steve tells us Danny will now have to buy all his cars from John, as he can't guarantee that Danny will continue to have such a positive car buying experience elsewhere. (Steve, we are totally OK with that...!)

~And Steve, the employees here have a note for you! As pleased as you were with your experience, we are just as happy! Our boss seems to get busier by the day, but we all know what he loves to do the most...and that's have the opportunity to sit down with his customers and get to know them. He was able to have that time with you and Danny, and we can't thank you enough for that! You made his day and that always makes ours! Welcome to the family. We hope to see you and Danny often.





http://www.ocmazda.com

Saturday, April 24, 2010

Weekend Specials!


http://www.ocmazda.com

Thursday, April 15, 2010

From Aol Autos...the 2010 Mazda 6 wins even more great press!





Editor's Pick: 2010 Mazda6

Over the last couple years, Mazda has given its sporty sedan a new look and greater interior space, turning it into a full-fledged family car. Yet it retains the zip and handling that have defined it since it was launched in 2002. Before the 2009 model year, it might have seemed as though Dad was trying to pull one over on Mom if he proposed this sporty number as the family vehicle. But now he can easily make the case for the "6." For one thing, the model’s updated interior offers more elbow room and richer interior appointments. But it gets most of its personality from its powertrains: a perky 170 hp, 2.5-liter four-cylinder for the more economy-minded driver, and a 272 hp 3.7-liter V6 for the truly power-hungry. The Mazda6 also may fit into the family budget. In an unusual move, the automaker reduced its recommended price by $100 for 2010, and gave the model a sweet financing rate of 0% for five years as part of its May incentive offerings.
http://autos.aol.com/article/best-deals-of-the-month/




http://www.ocmazda.com

Friday, April 9, 2010

Huge Red Tag Event this weekend! DO NOT miss these savings! This weekend only!! HURRY! We have three HUGE lots of spectacular used cars!

KIA RED TAGGED AT UNDER $10,000!!

PT Cruiser RED TAGGED at under $7,000!!












http://www.ocmazda.com

Tuesday, March 30, 2010

Meet Alyssa B! Our youngest Mazda buyer! She's got herself a brand new CX9 and she's only 8 years old!

















http://www.ocmazda.com

Alyssa knew her mom and dad needed a new and roomy car for the family, so she helped purchse it!
She gave her parents $100 of her own money to help buy the new CX-9.

She wanted to be involved in the actual purchase, so she came straight home from school, did all her homework, took a shower and got ready so she join her mom and dad at Tustin Mazda. She give me the 100 dollar bill herself. (I’m literally crying as I’m typing). She has 2 older siblings and because she was so selfless, she gets to pick her seat in the new car!

I had John Patterson come in, too and he took a picture!

I asked her how long it took her to save it. She said her Aunt gave it to her to spend on anything she wanted. She said she really didn’t need anything. She just wanted to help her family out with something they all needed.

I’m speechless. In thirty years…this is a new one on me!! 8 years old…God bless her little heart!!

Lori Houts, Finance Director, Tustin Mazda

Tuesday, March 16, 2010

The American Red Cross and OC Mazda team up!

Join us as we support all those in need.
Huntington Beach Mazda will host the American Red Cross Bloodmobile here on
Sunday, March 28, from 10AM through 4PM.
Not only will you be saving a life by donating, you'll also be eligible to win $100 in cash from OC Mazda. In addition, all particpents may enter a regional drawing for Disneyland Annual Passes and will recive a voucher redeemable for two tickets to a LA Galaxy game!
We're that serious about getting some great part participation from our local community! To schedule your appointment, sign up online at www.recrossblodd.org
Sponsor Code: mazdahb
or contact Lynda Nelson at 714-848-7739.
ROLL UP YOUR SLEEVES ORANGE COUNTY AND SAFE A LIFE!











http://www.ocmazda.com

Monday, March 8, 2010

Support the Girl Scouts of Huntington Beach and enter a chance to win $100 in cash!




Join us at 16800 Beach Blvd, this Sunday, March 14 from 12-4 and support the Girl Scouts!


Cookie sales going on all afternoon. Plus, you'll be entered into our contest to win $100 in cash, every hour!


Winning numbers will be called at 12:30, 1:30, 2:30 and 3:30. Must be present to win!


http://www.ocmazda.com

Claim your Mazda! Lease a new Mazda 3 for less than $200 per month!




http://www.ocmazda.com

Wednesday, February 24, 2010

Mazda 5 wins impressive award! Selected as one of the TOP TEN Favs at Consumer Reports!!







Consumer Reports has just released their top 10 favorite cars and our incrediable Mazda5 is there, for the very first time!


ConsumerReports has just announced its top picks of vehicles in 10 categories this year. Six new models have made it to the list this year. The Top 10 have been chosen from a wide range of over 280 vehicles that were recently tested to meet the criteria set by ConsumerReports. It is the first time in six years that two domestic models have been picked up as the best, or that an European model has made the list.

The top picks are selected based on their performance, reliability and safety. The vehicles are tested primarily in three areas:

1. Road test: The car should rank at the top of its category in the overall test score, which is based on more than 50 tests and evaluations.

2. Reliability: Based on the problems suggested by ConsumerReports customers in the latest Annual Auto Survey, this reliability test should hold an average or better-predicted reliability rating for the car.

3. Safety: Satisfactory performance in overall safety tested by the government or insurance industry is required. The Electronic Stability Control feature should be readily available.


Family Hauler: Mazda5

"The Mazda5 is a fun to drive, compact micro van that packs in a lot of features. The car has three rows of seat and a sliding rear side door. The interior is spacious, and the car provides a solid mileage of 24 miles per gallon. The ride is extremely comfortable. The emergency handling has been strengthened with the addition of the standard ESC. The pricing is at $23,805."

ConsumerReports.org Feb. 24, 2010




http://www.ocmazda.com