Great review here by Car and Driver of the 2011 Mazda Miata from the Chicago Auto Show.
If you're in the neighborhood stop on by OC Mazda today!
Monday, February 28, 2011
2011 Mazda MX-5 Miata
Great review here by Car and Driver of the 2011 Mazda Miata from the Chicago Auto Show.
Thursday, February 24, 2011
Mazda2: Fun and Fuel Efficient
There's a couple of reasons why the Mazda2 is on pace to have its best month since its launch - fuel economy and cost.
Not to mention it's just a fun car to drive.
Edmunds.com found that out of five vehicles compared (Mazda2, Ford Fiesta, Toyota Yaris, Honda Fit and Chevy Aveo) the Mazda2 city MPG rating is as good or better than all of them.
When comparing highway mileage, only the two door Yaris and the Fiesta beat the Mazda2 and then only by 1 MPG and 2 MPG respectively.
The Fiesta has an optional “high mileage” model (40 MPG rating) but it must be special ordered.
The Fiesta gets compared to the Mazda2 quite a bit.
When you make a true side by side comparison (no "special orders") the Mazda2 is less expensive and almost equivalent in fuel economy.
Besides, it's FUN vs. frumpy and we know who wins that battle...
If you are looking for cheap gas prices in Orange County be sure to visit this site!
Wednesday, February 23, 2011
Gas Prices Are Rising
How is everyone holding up out there with these rising prices?
If you need a link to find cheap gas, click here.
Tuesday, February 22, 2011
The Free Stuff You Get When We Service Your Car
Along with our highly trained and certified Mazda technicians, professional and knowledgeable service staff, OC Mazda is pleased to offer these additional amenities to our customers:
~FREE Local Shuttle Service
~FREE Gourmet coffee and tea
~FREE Internet ready WiFi
~FREE Lunch served every Saturday
~FREE Access to Business Center
~FREE Freshly popped popcorn
~FREE Access to Children's playroom
~FREE Exterior car wash
~FREE Mazda Full Circle Vehicle Inspection
~FREE Service Brochure, loaded with coupons for free oil changes!
We do everything we can to make servicing your car an enjoyable and enlightening experience. We work TOGETHER with you to figure out the problem with a timely fix and within your budget. And remember we service all makes and models!
Friday, February 18, 2011
Thursday, February 17, 2011
How Presidents Day Car Sales Got Started
Ever wonder how President's Day car selling got started? Pete DeMarco from the Boston Globe wrote a fun article about it, which we summarize here:
"The annual hoopla for Presidents' Day car sales is in full swing. But just when did the holiday become synonymous with automotive selling extravaganzas? And why?
The tradition, at least locally, started about a century ago, when entrepreneurial car dealer Alvan T. Fuller held a Washington's Birthday "open house" to promote sales of Cadillacs and Packards at his car emporium on Commonwealth Avenue. Sending out invitations to potential customers, he apparently posted signs reading "Washington's Birthday Holiday. Open. Come on in", according to archived (Boston) Globe stories.
The tactic worked wonders. By the 1920s, Fuller's once-struggling business "was recognized as the world's most successful auto dealership," according to his biography on the state's official website, mass.gov. Fuller, who later became governor, is also famous for sending Nicola Sacco and Bartolomeo Vanzetti to the electric chair.
Interestingly, those inaugural holiday sales events were a lot like the ones we see today, as dealers competed with bands, cherry pie, free coffee, balloons and all sorts of gimmicks, according to John White, the Globe's auto writer emeritus. And their popularity apparently waned little over the decades. Fuller's 1958 Globe obituary hailed him as sole creator of an endearing, local tradition.
"Alvan T. Fuller, who parlayed a [Malden] bicycle repair shop into an automobile agency fortune, inaugurated the Washington's birthday display of new autos in an effort to boost sales after erecting 'Fuller's Folly,' his agency on Commonwealth Ave.," reads the May 1 obituary. "His promotion soon was copied by other dealers and today is a highlight of the holiday in Greater Boston."
Whether Fuller's idea was the template for Presidents' Day sales across the country is hard to say. Paul Taylor, chief economist for the National Automobile Dealers Association, founded in 1917, said he didn't know anything about Fuller.
Taylor also said that the impetus for Presidents' Day car sales has little to do with patriotism or "buying American."
"There are genuine economic reasons why the holiday period has become a strong car selling-season. It's not symbolism, in particular, even though you'll see George Washington's profile in a lot of ads," he said.
Presidents Day weekend is ideal for sales pushes, he said, because it falls at the right time of the year for car dealers to launch their new spring lines. Since many have the day off from work — and there are no parades, parties or football games to attend — customers have extra time to peruse car lots. And by mid-February, most of winter's nastiest weather is usually over, so people are more apt to drive around for deals.
"We think that any holiday weekend is a great weekend to go out and buy a new car. It's the luxury of time for the consumer that's important," Taylor said.
Taylor couldn't say when car sales across the country got pegged to Presidents Day, but he gathered it happened not long after the holiday was fixed to the third Monday of the month in 1971. (Before then, we celebrated Washington's birthday on Feb. 22.) Imports changed the market soon after that, so patriotic themes were probably fairly appealing to dealers of domestic-made cars.
The National Automobile Dealers Association, based in McLean, Virginia, wasn't behind the push, Taylor said. Local dealerships like Fuller's led the way.
Still, red, white and blue balloons, salesmen dressed in colonial garb and whatever other gimmicks dealers use to hype the day probably don't hurt, Taylor said."
Wednesday, February 9, 2011
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