Thursday, March 17, 2011

Mazda Most Improved in Customer Service

Automotive Discovery posted a great article on Mazda's customer service.

It states that "J.D. Power and Associate’s 2011 Customer Service Index (CSI) shows Mazda to be among the most improved mass-market automotive brands."

The study "examines satisfaction of vehicle owners visiting service departments for repair or maintenance with five actions being considered to ascertain overall customer satisfaction with dealer service. The following five measures: service quality, service initiation, service advisor, service facility and vehicle pick-up are considered in order of importance."

"The study not only shows that customers can expect they will be more likely to have a favorable experience at a dealership according to Mazda officials, it also means that the company’s continued consistency in maintaining the value of the vehicle will make it worth more at the close of a lease. This means the Mazda is an increasingly smart choice from an ownership and value perspective."

“This performance is a reflection of the hard work and dedication of all Mazda dealerships across the U.S., and is an indication that we are on the right path to long-term success with the programs and policies put in place over the last couple of years,” said Jim O’Sullivan, president and CEO, Mazda North American Operations. “This business is a marathon not a sprint, and we are building a company and a brand that speaks for quality and customer satisfaction. Our customers are very important to us and they deserve the very best treatment as Mazda owners.”

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